At DouxMatok, we dream big, and are on a mission to make the world a happier and healthier place with the introduction of Incredo® Sugar, all while curbing the global sugar footprint. Consumers ENJOY the sweet taste of sugar, however, sugar reduction is very often linked to a compromise: you either need to give up the indulgent sweet taste by turning to sugar substitutes that leave an aftertaste, or you replace it with un-healthy artificial sweeteners or polyols that are a poor substitute to the real thing and have health concerns associated with them. This is why we made it our goal to reduce sugar by using sugar. We've developed Incredo®, a patented first-of-its-kind sugar-based sugar reduction solution.