I-PAC Revenue and Competitors

It all began in June 2013, when a dream of making India a model of accountable governance motivated few young professionals to set up Citizens for Accountable Governance (CAG). While weighing their options in choosing the leader they could put their force behind, CAG picked Mr. Narendra Modi and then developed and executed the high voltage campaign that pummeled him to the top job of the country. Then in 2015, these professionals re-grouped as I-PAC and helped Mr. Nitish Kumar successfully win a third term as the Chief Minister of Bihar. In the last three years, as I-PAC (and previously CAG) we have successfully managed National, State and International Election Campaigns. In our latest assignment we were tasked with the bringing the Congress back in power in Punjab and Uttar Pradesh. With a slew of campaigns to break through Captain Amarinder Singh's aura of inaccessibility like Coffee with Captainand Halke vich Captain, or to set his agenda among-st the public through 'Captain Smart Connect' and 'Har Ghar Captain' we were able to create Congresspublic connect through multiple rounds and formats. The result - Congress registered a historic win in Punjab with the highest seat tally since Independence. With our in-depth political proficiency and grassroots understanding, we design and execute innovative public outreach and engagement campaigns using both conventional and new age methods. Our robust, often disruptive election campaigns are grounded in hard data and regularly employ analytics and technology as inputs to strategic, tactical and operational decision making. I-PAC's 360 degree election campaign management is structured along the domains of Research, Analytics, Grassroots Campaign Management, Digital Media & Design, and Media & External Communications.

keywords:Politics