Fospha Revenue and Competitors

Fospha are the marketing optimisation specialists. We use the power of multi-touch attribution modelling to provide marketers with an understanding of the end-to-end customer journey, in order to optimise their cost of customer acquisition and lifetime value. We achieve this in three steps: 1. Integrate: We integrate siloed customer data - from all online and offline sources - to create a rich single customer view, that provides our clients with a granular understanding of their end-to-end customer journey 2. Understand: Our proprietary, multi-touch attribution model helps marketers gain visibility of all their marketing touchpoints. Our machine learning and AI technologies assign real value to each and every action - so that marketers can understand exactly where they are over or under spending. 3. Act: We integrate your attributed data with over 200 marketing technologies - such as bid management platforms, social media platforms and email automation systems - to help you optimise your priority marketing channels. For instance, identify individual keywords that are not contributing to conversions but are wasting your marketing spend, or create in-depth, rich customer clusters in optimise your Facebook targeting. Fospha is trusted to deliver real impact to those businesses wanting to harness their data and optimise their marketing.