ASICS Digital Revenue and Competitors

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Boston, MA USA



Total Funding

Estimated Revenue & Valuation

  • ASICS Digital's estimated annual revenue is currently $29M per year.(i)
  • ASICS Digital's estimated revenue per employee is $155,875
  • ASICS Digital's total funding is $58.5M.

Employee Data

  • ASICS Digital has 186 Employees.(i)
  • ASICS Digital grew their employee count by 35% last year.
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation

At ASICS, we believe that movement makes us happier, healthier and more in-tune with the world around us. Our collective mission is to provide products and services that allow people across the world to better their lives through sport. The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of mobile-fitness solutions such as Runkeeper and ASICS Studio, global e-commerce platforms, and other digital services that inspire people to move, get fit and stay healthy. HISTORY Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand's 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.

keywords:Fitness and Wellness,Mobile


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ASICS Digital News

2016-02-12 - Asics Buys Runkeeper as Apps & Athletic Gear Continue to Merge

Share Share on Facebook Share on Twitter LinkedIn Email Reprints [Updated 2/12/16, 3:32 p.m., to include deal price and details from Asics’s press release.] Japanese shoemaker Asics just acquired one of Boston’s best-known consumer tech companies, Runkeeper, for $85 million, as the virtual and ...

2016-02-12 - RunKeeper acquired by sportswear giant Asics

Popular GPS fitness-tracking company RunKeeper has been acquired by Japanese sportswear giant Asics. RunKeeper is one of a number of fitness platforms that have been picked up by sports clothing makers in recent times. Indeed, today’s news comes six months after fellow fitness app Runtastic was ...

2016-12-05 - Runkeeper’s Apple Watch app gains GPS support so you can leave your iPhone at home

GPS fitness-tracking company Runkeeper can finally fully untether itself from smartphones: It’s updating its Apple Watch app to support the wearable’s built-in GPS smarts. You may remember that the Asics-owned company launched an all-new Apple Watch app last year, promising that it would still ...

09/03/2019 - Asics goes in hot pursuit of customer spending with Snowflake

At Asics Digital (the new name for the former Runkeeper business), much of that data is held in a cloud-based data warehouse from Snowflake ...

08/23/2019 - ASICS: Buying On Viewable CPMs 'Levels The Playing Field ...

ASICS: Buying On Viewable CPMs 'Levels The Playing Field Across ... just crazy,” said Philip Bryant, senior manager of media at ASICS Digital, ...

08/27/2019 - Sports and Fitness Apps Market Top Highlighted Vendors ...

Sports and Fitness Apps Market Top Highlighted Vendors ASICS Digital (The ASICS Run keeper), Inc., Azumio Inc., Fitbit Inc., Freeletics, ...

Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding