Underbelly Revenue and Competitors

Underbelly is a UK based live entertainment company, its festivals and events division produces a number of events annually, including Underbelly at the Edinburgh Festival Fringe, Underbelly Festival on London’s Southbank, Udderbelly Festival Hong Kong, Edinburgh’s Christmas and Edinburgh’s Hogmanay on behalf of the City of Edinburgh Council, Christmas in Leicester Square, Pride in London and, West End Live in Trafalgar Square on behalf of the Society of London Theatre and Westminster City Council. \n\n2017 marked their fifth year producing Edinburgh’s Christmas for the City of Edinburgh Council, and their first year producing Edinburgh’s Hogmanay (also for the City of Edinburgh Council), one of the world’s leading New Year Festivals lasting three days in Scotland’s stunning capital city and drawing an estimated 150,000 people from Scotland and around the world.\n\nThrough its Underbelly Productions arm it produces and promotes live theatre in London’s West End, throughout the UK and on tour internationally. Focusing on revivals of plays and musicals as well as commissions, their credits to date include, a revival of Clarke Peters’ Five Guys Named Moe in association with Cameron Mackintosh and directed by Clarke Peters’ himself, performed in a specially constructed theatre at Marble Arch.\n\nIn 2017, Underbelly sold 1.3 million tickets to its festival events and shows.