Stifel Theatre Revenue and Competitors

Stifel Theatre (formerly Peabody Opera House) and its 3,500‐seat main theater were completed in 1934 as part of the Municipal Auditorium complex that included the 9,300‐seat Convention Hall that later became known as Kiel Auditorium. Construction on the Convention Hall was not completed until 1936. Designed by architects Louis LaBeaume and Eugene S. Klein, construction on the Municipal Auditorium began in 1932. The theatre is all that remains of the original complex and extends south approximately 250 feet, where it meets Enterprise Center (formerly Scottrade Center), the arena completed in 1994 that replaced Kiel Auditorium. Its facade extends 322 feet along Market Street frontage on the Memorial Plaza as part of St. Louis' most significant grouping of civic buildings. Stifel Theatre features six to seven venues, including an ornate main theatre with approximately 3,500 seats and a two‐story front lobby (constructed entirely of Tennessee and Ste. Genevieve marble), four small side theaters or halls (with a capacity of up to 700 seats each), an exposition hall, basement restaurant/bar space, offices, dressing rooms and other support spaces for the facility. During its height of activity, the theatre attracted the world's finest performers — concert artists, Broadway shows, plays, dance companies, symphonies, blues, jazz, country‐western, rock, grand opera and light opera. It also presented several Veiled Prophet balls, choral pageants, civic events and traveling exhibits.