Quality Restaurant Concepts LLC/Applebees Franchise Group Revenue and Competitors

Quality Restaurant Concepts, LLC (QRC) was started in 1988 by Fred Gustin and Glenn (Blackie) Durham. Operating under the name “Applebee’s of North Alabama”, the first Applebee’s location was located at the Brookwood Village Mall in Birmingham, AL. In 1998 Fred and Blackie purchased 26 additional Applebee’s restaurants in Mississippi, Georgia, and eastern Tennessee. In 1998 the name of the company was changed to “Quality Restaurants” to reflect their geographic expansion. Presently, QRC has expanded to 60 Applebee’s locations, 1 Legacy BBQ and Brew, and 5 Pie Five Pizza restaurants and growing. Our Mission: We are positive people who demonstrate team work. We serve quality food with a friendly smile and provide superior service. We show respect for others. We take pride in our appearance by working with an outstanding attitude and have a genuine concern for EVERY GUEST. QRC Values Integrity We do the right thing. We are committed to the highest ethical standards. Excellence We expect the best from ourselves and each other. Innovation We find creative, new ways to delight our guests. Accountability We do what we say we will do. We are responsible for our actions. Inclusion We respect and value the diversity of others. We benefit from many points of view. Trust We collaborate and build trust through open, honest communication. Community We make a difference in the neighborhoods and communities that we serve.