JUUL Labs Revenue and Competitors



Total Funding



Estimated Revenue & Valuation

  • JUUL Labs's estimated annual revenue is currently $389.2M per year.(i)
  • JUUL Labs's estimated revenue per employee is $350,350
  • JUUL Labs's total funding is $15.2B.
  • JUUL Labs's current valuation is $12B.

Employee Data

  • JUUL Labs has 1111 Employees.(i)
  • JUUL Labs grew their employee count by -12% last year.

JUUL Labs's People

VPReveal Email/Phone
Region VP, EastReveal Email/Phone
SVP, External AffairsReveal Email/Phone
VP, Systems EngineeringReveal Email/Phone
VP Sales, National Distribution and Strategic/National Accounts at Juul LabsReveal Email/Phone
Head EMEA PayrollReveal Email/Phone
Head Distribution & JUUL Retail Stores - CanadaReveal Email/Phone
VP & General Manager, Eastern USReveal Email/Phone
VP Global Government & Regulatory Affairs | Senior Director, Regulatory StrategyReveal Email/Phone
Head UK Public AffairsReveal Email/Phone
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation
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What Is JUUL Labs?

JUUL's mission is to improve the lives of the world's one billion adult smokers by driving innovation to eliminate cigarettes. We're an exceptional team with backgrounds in consumer technology, healthcare and biotech, and we're growing to deliver on our mission. We're actively looking to hire the world's best scientists, engineers, designers, product managers, supply chain experts, customer service and business professionals. PRODUCT Launched in 2015, JUUL is the number one nicotine vaporizer in the United States, selling over twenty million JUULpods a month and growing fast. Headquartered in San Francisco and backed by leading technology investors including Fidelity Investments and Tao Invest LLC, JUUL Labs is disrupting one of the world's largest and oldest industries. REVOLUTIONARY THINKING James Monsees and Adam Bowen co-founded JUUL when they applied their background in product design to the problem of cigarettes. As long-time smokers, they were increasingly dissatisfied with the health and social impact of cigarettes. Finding no attractive product alternative, they recognized an opportunity to apply groundbreaking industrial design to the smoking industry, which hadn't materially evolved in over a century. What started as a design challenge has since become a mission to positively impact the lives of adult smokers around the globe. We believe that design, technology, and out-of-the-box thinking are the keys to eliminating cigarettes, and we're committed to innovating with adult smokers in mind. OUR COMMITMENT We recognize that smoking alternatives continue to be the subject of conversation. We welcome dialogue, debate and data, and will register and publish results from vapor-related research we conduct. OUR INTENT As scientists, product designers and engineers, we believe that vaping can have a positive impact when used by smokers, and can have a negative impact when used by nonsmokers. Our goal is to maximize the positive and reduce the negative. These alternatives contain nicotine, which has not been shown to cause cancer but can create dependency. We believe that these alternatives are not appropriate for people who do not already smoke.

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JUUL Labs News

2022-04-13 - E-cigarette giant Juul to pay WA $22.5 million to settle lawsuit

Juul Labs, the e-cigarette giant, will pay $22.5 million to settle a lawsuit brought by Washington state that alleged it intentionally...

2022-04-13 - Juul settles with Washington state for $22.5 million

(Reuters) - E-cigarette maker Juul Labs Inc has agreed to pay $22.5 million to settle a lawsuit by the state of Washington accusing it of...

2022-04-13 - Juul to pay $22.5 million to settle Washington vaping suit

— E-cigarette giant Juul Labs will pay Washington state $22.5 million and has agreed to a variety of reforms to prevent underage use and sales...

2020-02-07 - Juul raises US$700 million in debt from investors: source

REUTERS: Juul Labs Inc has raised more than US$700 million in convertible debt from investors to fund its operations, a source familiar with the matter told Reuters, as the e-cigarette maker battles growing regulatory scrutiny on vaping. Last week, Altria Group Inc said it booked a US$4 billion ...

2019-10-31 - Altria writes down $4.5 billion from its investment in Juul

Facing increasing scrutiny from international and domestic regulators, the Altria Group has decided to write down its investment into the e-cigarette company Juul by $4.5 billion. That’s roughly one-third of the $12.8 billion that the tobacco giant had invested into Juul a little less than one ...

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