INVIDI Technologies Revenue and Competitors

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Location

$132.3M

Total Funding

Estimated Revenue & Valuation

  • INVIDI Technologies's estimated annual revenue is currently $38.7M per year.(i)
  • INVIDI Technologies received $23.0M in venture funding in May 2010.
  • INVIDI Technologies's estimated revenue per employee is $155,875
  • INVIDI Technologies's total funding is $132.3M.

Employee Data

  • INVIDI Technologies has 248 Employees.(i)
  • INVIDI Technologies grew their employee count by 6% last year.
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation
#1
$5.4M37N/AN/AN/A
#2
$54.7M302-4%N/AN/A
#3
$1.3M9N/AN/AN/A
#4
$23.2M160N/AN/AN/A
#5
$20.2M139-26%N/AN/A
#6
$31.9M200-5%N/AN/A
#7
$1.5M10N/AN/AN/A
#8
$23.2M160N/AN/AN/A
#9
$1M11N/AN/AN/A
#10
$0.1M2N/AN/AN/A

INVIDI was founded in 2000 to resolve the growing disparity between pay television's greater share of television viewership and its disproportionately smaller share of advertising revenue. While television's large share of ad dollars is testimony to its overall effectiveness, many marketers view television advertising as increasingly inefficient, because it reaches wide or beyond the advertiser's target audiences, and results in significant waste. INVIDI provides cable, satellite and IPTV operators the opportunity to position their services as the most comprehensive source available for targeted television advertising and promotion. INVIDI's powerful suite of advanced tools enables operators to selectively target television viewers with the same pinpoint accuracy as direct mail and database marketing - without compromising viewer privacy and, thereby, enhancing existing revenue streams. INVIDI's proprietary technology enables television service providers to simultaneously deliver multiple and distinct commercial streams to different households or individual set-top boxes during a single commercial break while also controlling reach, frequency and separation of the commercial assets. This increases advertising inventory and revenue opportunities for operators, while providing advertisers and media buyers with the first truly measurable and accountable way to place television advertising in front of the desired viewer demographic.

keywords:saas, Advertising,Analytics,Enterprise Software

$132.3M

Total Funding

248

Number of Employees

$38.7M

Revenue (est)

6%

Employee Growth %

N/A

Valuation

N/A

Accelerator

INVIDI Technologies News

2022-04-20 - B+C and Next TV Name 2022 Best of Show and Best in ...

INVIDI Technologies, Conexus, B+C. Pixellot, DoublePlay, Next TV. Zixi, Zixi ContentXchange, B+C. Zixi, ZixiSoftware-Defined Video Platform (...

2010-05-05 - Invidi lands $23 million from Google

Startup looking to bring highly targeted ads to television sets Invidi, a company which develops "addressable" advertising solutions for TV, has landed $23 million in Series D funding, led by Google. Other investors include GroupM, Motorola Ventures, Menlo Ventures, InterWest and EnerTech. So w ...

2010-05-05 - Google Leads $23 Million Round In TV Ad Startup Invidi

TV ad startup Invidi has secured over $23 million in series D funding led by Google, with GroupM, Motorola Ventures, Menlo Ventures, InterWest, and EnerTech Capital, Westbury Equity Partners, BDC Capital participating in the round. The Business Insider broke the news yesterday evening. Invidi p ...

2010-05-05 - Google invests in TV ad startup Invidi’s $23M round

Invidi, a company whose TV set-top box technology enables what advertisers call “addressable” advertising for television, has closed a $23 million series D funding round led by Google. Addressable advertising is TV’s term for ads that are targetable to individual households. As Brandweek put it ...

Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding
#1
$52.8M259N/AN/A
#2
N/A262-5%N/A
#3
$17.9M287278%$235.8M
#4
$63.8M2870%N/A
#5
$41.8M288N/AN/A

INVIDI Technologies Funding

DateAmountRoundLead InvestorsReference
2005-03-30$16.0MBArticle
2005-10-03$20.0MBArticle
2007-12-13$25.0MUndisclosedWPP Group PlcArticle
2008-03-13$UndisclosedUndisclosedMotorola IncArticle
2010-05-06$23.0MDGoogleArticle