Heineken Revenue and Competitors

Heineken，世界十大啤酒品牌，1864年创立于荷兰，高端全球化的啤酒品牌，世界品牌500强，世界第4大啤酒酿造商，世界最大的啤酒出口商之一，欧洲冠军联赛的大型赞助商 喜力于1864年由杰拉德阿德里安喜力在阿姆斯特丹创立，致力酿制最高品质的啤酒。为实践这理想，喜力自创立以来在各方面均不断改进，如酿酒技术，品质控制和包装等。 1886年，喜力率先研制出独特的一个酵母（“a”的酵母），并由喜力独家采用，是喜力啤酒品质卓越的秘诀。一个酵母能令啤酒更精纯细滑，并同时带出独有的口味。 全凭喜力家族的努力，由一个阿姆斯特丹的小本土品牌，发展成享誉国际的啤酒品牌，备受全球多个国家的顾客所拥戴。 Heineken has the widest global presence of all the international brewing groups, operating in over 170 countries and employing 50,000 people. In 2003, Heineken brewed a total of million hectoliters of beer at over 110 breweries in more than 60 countries. With a presence in over 170 countries, Heineken is the world's most international brewer. To us, that means much more than brewing and selling beer. It means being a part of society in all those places. We try to match our global presence with an equally great awareness of our responsibilities: to the environment, to our investors, and to those thousands of people who work for us and enjoy our product. People are as essential to Heineken as hops and yeast. We value today's finest employees and managers, and continue to cultivate the bright young talent that will lead us into the future. As one of the world's most successful international employers we offer challenging jobs, excellent managerial opportunities, competitive compensation, and access to a global network of expertise and support. For more information, please visit our website: www.heineken.com, www.tigerbeer.com