Genuine Way Revenue and Competitors

Genuine Way is a Swiss service provider that specializes in developing and distributing software solutions dedicated to the European manufacturers in the food, fashion, cosmetics and design industries. Our tools utilize blockchain technology to certify authenticity and production quality of consumer goods, with a focus on the topics of environmental and social sustainability. Genuine Way stems from the initiative of a group of digital entrepreneurs interested in bringing blockchain technology to the European brand ecosystem. Our goal is to envision accessible and plug-and-play software applications that can enable brands to digitalize their physical products through the use of smart labels and smartphone connectivity . Our company – incorporated in Switzerland and operating in both the EU and Asia – guarantees an expertise in the analysis of international consumer trends and an extensive knowledge in the field of blockchain technology. Our mission is to certify the quality, the environmental and the social sustainability of consumer goods, providing a competitive advantage to brands that are actively envisioning a better world. LUGANO - HONG KONG Contact: sales@genuineway.io