Chicken Salad Chick Revenue and Competitors

I have always been on my own personal quest to find the perfect chicken salad. Every restaurant I entered, I would order the chicken salad sandwich. The funny thing about chicken salad is that everyone’s idea of the “perfect” one is so completely different, although we all pretty much agree that chicken and mayonnaise are the two key components. So, after tasting every chicken salad I came across, I realized everyone’s idea of the perfect recipe is different. I began working on my original recipe at home and taste testing on my cooperative and wonderful neighbors. They were kind enough to give me honest feedback as I kept tweaking. I finally arrived with a recipe where the consensus was that “this was IT.\" Thanks to my neighbors and the teachers at Ogletree Elementary School, within three weeks I had more business than I could handle. I then formed a partnership with Kevin Brown, my future husband, who had shared this vision with me from the beginning. He had the experience and business sense to turn a recipe into a restaurant.