Car Insurance Revenue and Competitors

PMD is a direct marketing financial services business focused on personal lines products in the motor and health insurance markets. Based in the heart of Bryanston and overlooking the Sandton skyline, PMD operates from a modern and spacious head office that is centrally well-located but conveniently detached from the traffic and congestion of the Sandton CBD. Launched in 2009, PMD is part of a wider financial services group that was first established in 2002 by Dr. Brian Benfield – who is also the founder of Clientele Life Limited (A JSE listed life insurance company). Dr Benfield currently plays a non-executive role in the group. PMD presently has a diverse staff compliment of just over 300 “Prime” people all dedicated to its unique mission. The PMD team is presently headed up by Stuart Benfield, a qualified Chartered Accountant CA(SA) and Fellow of the Insurance Institute of South Africa (FIISA). Stuart has been with the group since 2006. Stuart is supported by highly qualified and competent executive and senior management teams. In 2009 we realised that there was a tremendous need for affordable motor insurance in South Africa, with the vast majority of South African motorists opting to drive uninsured. With this information, we created our Total Loss motor insurance range as an affordable and viable alternative to traditional comprehensive insurance products. Since 2009 our range of products has developed and evolved to suit a wide range of needs and budgets. Our products include personal and car insurance products designed to cover major risks at an affordable price point. In 2013 we re-looked at how traditional insurance products worked and why this model did not cater for millions of ordinary South Africans. This led to the development of our Covergrow range of products that we believe is a fresh way of bringing the uninsured under cover at rates they can afford. Who knows what the future holds…but we believe it's Insured!