Camile Thai Kitchen Revenue and Competitors

Camile has been leading the innovation of the online restaurant delivery sector (ODR’s), in Thai cuisine since the start of 2010. We have developed four test outlets in Dublin. We are now actively targeting the UK market, to position Camile as the dominant branded Thai food chain, with a planned opening of 100 outlets in 5 years, concentrating on Greater London suburbia. We focus on delivering hot Thai food for home consumption through a carefully selected menu, well presented outlets, consistent product offering, branded and packaged, served by uniformed delivery drivers trained as waiters on wheels. The food is of high quality and healthy — featuring authentic fresh herbs and spices — and locally sourced poultry, fish and meat. We invest from 4-6% of our sales to market the business both online and offline — and the company has built a following through social media. With the traditional independent takeaway format being so fractured, we do not see Camile as competing directly in that space. Rather, we promote Camile as a casual healthy restaurant that delivers primarily, but potentially with a sit down restaurant in the right location. The Camile brand uses imagery reminiscent of 1920”²s Shanghai and French Indochina — marrying French cuisine, sophistication and culture with the flavours and spices of Thailand. This recipe has proved popular with customers in Dublin, who pay a premium for the Camile food and experience. www.camile.ie www.camile.co.uk Thai Food, Catering, Franchising, Thai cooking, Cookery Classes, Healthy food, Delivery, Takeaway