Ballarat City Council Revenue and Competitors

The municipal district of the City of Ballarat is part of an area of land under the traditional custodianship of the Wathaurong people and comprises the city of Ballarat, which is one of Australia's largest inland cities and the third largest city in Victoria, and the townships of Learmonth, Buninyong, Miners Rest and Cardigan Village. In all the City of Ballarat has an area of 740 square kilometres, an estimated population of over 96,000 (2013) and is one of the state's leaders in population growth, with new figures indicating the city grew by almost 2 per cent in the 2012 financial year. The City is located in western Victoria, surrounded by the municipalities of the Shires of Hepburn, Pyrenees, Golden Plains and Moorabool. Ballarat is in a key strategic position at the centre of some of Victoria's most important freight, tourist and commuter transport routes. The four main highways radiating from Ballarat - the Western, the Midland, the Glenelg and the Sunraysia - connect it to Industrial centres such as Melbourne, Adelaide, Geelong and Portland; regional locations like Bendigo and Mildura; and agricultural areas in the Mallee and Wimmera. The City of Ballarat lies within a gently undulating section of the midland plains, which stretches from Creswick in the north to Rokewood in the south, and from Lal Lal in the south-east to Pittong in the west. These plains are made up of alluvial sediment and volcanic flows, and contain large areas of rich agricultural soils.