Armadillo Ale Works Revenue and Competitors

We started this awesome adventure in 2010 with nothing more than a handful of beer and soda recipes, a business plan, and a hunch that Denton needed a craft brewery to call it's own. Later that year, our business idea received third place in the Murphy Center for Entrepreneurship's 2010 New Venture Creation Contest through the University of North Texas' College of Business. In early-2011, we held a very successful Kickstarter campaign in which a lot of fantastic people who believed in what we were doing donated $34,002. After our Kickstarter was fully funded, our hunch was more than confirmed: DENTON WANTED CRAFT BEER. It was a good start, but we still had a long way to go. Getting a brewery open in Texas requires a lot of capital and even more legal red tape, so we couldn't sell our beer just yet. We like to consider this our own little “prohibition.” Since it's a lot easier to brew and sell soda in Texas than beer we continued on our journey by creating two all-natural, hand-crafted, Prohibition-inspired sodas. This allowed us to raise a little more money and gain some more momentum as we moved towards getting the brewery open. Fast forward to 2012, the guys at Deep Ellum Brewing Company approached us with an offer we couldn't pass up: to help get our beer on the market while we continue to raise funds to get our brewery open in Denton. We had a successful run while at Deep Ellum and are currently in the process of opening the doors to our own facility in downtown Denton in 2016. Come see us when we open!