Universal Tennis is the company behind UTR, a revolutionary rating system that provides a single, unifying language and standard for tennis players across ages, geographies and genders. The company's vision is to unify tennis for everyone by bringing cutting edge analytics and community based technology to players worldwide independent of level. Today the UTR system is powered by over 6 million match results, across 600 thousand players in nearly 200 countries. The Company is owned by Iconica Partners (www.iconicapartners.com) and other seasoned investors, advisors and operators in tennis, sports, technology and media.