With its technology that captures hyperlocal intelligence, POTLOC disrupts the traditional consumer research for retail by replacing random phone calls and intercepts by geotargeted crowdsourcing campaigns on social networks.
In a defined trade area, POTLOC is able to crowdsource thousands of consumers insights and understand how shoppers and non-shoppers behave and what they need. With offices in Canada and France, POTLOC help large retailers (Carrefour, Decathlon, Aldo) and real-estate companies (Cadillac Fairview, BNP Paribas Real-Estate, Immochan) to understand how up-sell their current clients and acquire new ones.
POTLOC has raised a seed funding of $1M in January 2017, with BDC and Robert Dutton, ex-CEO of RONA.