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John Batter Email
CEO . MarketCast
Los Angeles, CA
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Current Roles
Employees:
627Revenue:
$81.2MAbout
MarketCast, a division of Reed Business Information (RBI) – which publishes Variety, Video Business, Broadcasting & Cable, and Multichannel News, among many other business-to-business periodicals, websites and information services – provides marketing research services for the entertainment industry worldwide, supporting clients in theatrical, home entertainment, and television. MarketCast’s services include positioning and concept research; advertising copy testing; qualitative research; audience tracking; DVD purchase-intent and attitudes and usage studies; exit polls; and a host of custom research capabilitiesMarketCast Address
3532 Hayden AveLos Angeles, CA
United States