MarketCast Revenue and Competitors

Location

$18.6M

Total Funding

Research

Industry

Estimated Revenue & Valuation

  • MarketCast's estimated annual revenue is currently $81.2M per year.(i)
  • MarketCast's estimated revenue per employee is $129,540
  • MarketCast's total funding is $18.6M.

Employee Data

  • MarketCast has 627 Employees.(i)
  • MarketCast grew their employee count by -9% last year.

MarketCast's People

NameTitleEmail/Phone
1
VPReveal Email/Phone
2
VPReveal Email/Phone
3
VP Tech OpsReveal Email/Phone
4
SVP Product, Advertising SolutionsReveal Email/Phone
5
VP Process & Platform OptimizationReveal Email/Phone
6
VP, Commercial Growth and Strategy, Sports and EntertainmentReveal Email/Phone
7
SVP, Specialist Advertising SolutionsReveal Email/Phone
8
SVPReveal Email/Phone
9
Senior DirectorReveal Email/Phone
10
Associate DirectorReveal Email/Phone
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation
#1
$0.4M6100%N/AN/A
#2
$169.4M9110%$427.2M$13.3B
#3
$35M13972%N/AN/A
#4
$5.4M59N/AN/AN/A
Add Company

What Is MarketCast?

MarketCast, a division of Reed Business Information (RBI) – which publishes Variety, Video Business, Broadcasting & Cable, and Multichannel News, among many other business-to-business periodicals, websites and information services – provides marketing research services for the entertainment industry worldwide, supporting clients in theatrical, home entertainment, and television. MarketCast’s services include positioning and concept research; advertising copy testing; qualitative research; audience tracking; DVD purchase-intent and attitudes and usage studies; exit polls; and a host of custom research capabilities

keywords:N/A

$18.6M

Total Funding

627

Number of Employees

$81.2M

Revenue (est)

-9%

Employee Growth %

N/A

Valuation

N/A

Accelerator

MarketCast News

2022-03-22 - MarketCast Acquires Phoenix Marketing International to ...

MarketCast research, analytics and data science fuels fandom for leading studios, entertainment platforms, sports, and lifestyle brands. Our...

2022-03-22 - MarketCast Acquires Phoenix Marketing International to ...

With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that...

2022-03-22 - Content Analytics Company MarketCast Fills Funnel with Acquisition of Phoenix Marketing

MarketCast has been on an acquisition spree to bring more tech and lower-funnel data into its classic market research niche—notably acquiring...

2018-12-09 - Kohlberg & Co-backed MarketCast Appoints Jeremy Radisich President

Jeremy Radisich has been named president of MarketCast, it was announced today by MarketCast Group CEO Henry Shapiro. With continued oversight of MarketCast’s Campaign Analytics group, Radisich will add responsibility for the firm’s Franchise & Content Strategy unit. MarketCast’s Campaign Analy ...

2017-08-14 - JEGI Represents MarketCast In Acquisition Of Fizziology

MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced today that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space. JEGI (w ...

Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding
#1
$750M6288%N/A
#2
$161.7M631N/AN/A
#3
$112.5M6335%$333M
#4
$180.7M6346%N/A
#5
$113.3M637-12%$200M