What We Do:
We are a consumer identity management firm that enables clients to identify and contextually interact with audiences across all channels, in a privacy-compliant manner, at scale.
Impact This Provides:
Improved identity resolution, consumer channel extension and audience understanding resulting in more efficient marketing and operational performance.
How We Do It:
We used the years of experience we gained building data related companies to develop a proprietary data structure that addresses the comprehensive identity-related data challenges today’s consumer presents:
• Individually oriented AND deterministically matched.
• Offline based to enable historical data science to be used digitally.
• Mapped all digital identifiers to offline identity in a privacy-compliant manner.
• Third-party validation to ensure data accuracy.
• At the scale of the adult population.
Primary Use Cases We Support:
Identity Resolution, Audience Development, Activation, Analytics/AI and Data Improvement.