Audience Acuity Revenue and Competitors

What We Do: We are a consumer identity management firm that enables clients to identify and contextually interact with audiences across all channels, in a privacy-compliant manner, at scale. Impact This Provides: Improved identity resolution, consumer channel extension and audience understanding resulting in more efficient marketing and operational performance. How We Do It: We used the years of experience we gained building data related companies to develop a proprietary data structure that addresses the comprehensive identity-related data challenges today’s consumer presents: • Individually oriented AND deterministically matched. • Offline based to enable historical data science to be used digitally. • Mapped all digital identifiers to offline identity in a privacy-compliant manner. • Third-party validation to ensure data accuracy. • At the scale of the adult population. Primary Use Cases We Support: Identity Resolution, Audience Development, Activation, Analytics/AI and Data Improvement.