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Choosing what wine to drink is half the pleasure. If wine were a simple agricultural product—say, a tomato—the selection process would be a pretty straightforward matter: either it's ripe or it's not. But when it comes to wine, there is, in fact, no correct choice, no absolute right wine to buy. Instead there's a discussion, which may just be in your head, or with your soon-to-be dinner companions, or your waiter, or a sales clerk. You might talk about where the wine was grown, from which grapes, and who made it. You'll consider what will be on the menu. For people who think about wine, these aspects of a wine's provenance adds to its complexity, to the depth and satisfaction of their engagement with it Wine & Spirits Magazine is written for people who think about wine, as they buy it, sell it and drink it. Half of our 90,000 readers are, in fact, in the business of selling fine wine and spirits. They are an influential group. They hold and develop ideas about wine that are broadcast into the larger community of wine lovers. Their friends rely on them for wine recommendations, or for news of the latest artisanal spirit; for a taste of what's new. Our industry friends and advertising partners help us nurture this community: one that looks to engage the tastemakers of the world of wine and spirits through print, digital and video messaging. We invite you to get into the conversation, and to join our community. Read on!