ZAPR Media Labs Revenue and Competitors

ZAPR Media Labs (www.zapr.in) is a fast growing media-tech startup and is India's largest media consumption repository and audience targeting platform. We're the only company in the history of the Indian media industry to understand the offline media consumption of millions of Indians, such as viewership on TV, radio, movies in theater, on-demand video etc. Our signal processing DNA and core technology background powers our innovative product portfolio for the media and advertising industry. ZAPR is over 1000x larger than any other media consumption and audience measurement repository in India and is analyzing nearly 100s of millions of minutes of media data every day! We're a venture funded media-tech startup and are backed by VC investors from Singapore, Europe, US, as well as one of India's leading internet companies, and several iconic Indian angel investors. ZAPR Media Labs in Bangalore is currently one of the industry's leading research facilities in ACR/media detection technologies, and we're building some exciting technology platforms in the data analytics and ad-tech space. We are creating technology ground up that can leverage our media consumption data and enable content owners and brands to identify, connect and engage with their target audiences across the offline (TV) and online (Mobile, Apps, Social) universe. Brands can now identify their TV audiences in real-time and target them across the social and mobile landscape and drive features like cross-medium synchronized advertising. ZAPR is currently working with leading brands and media buying agencies in India.

keywords:Digital Media, Big Data, Advertising Platforms, Mobile Technology