Woodman's Food Market Revenue and Competitors

In 1919, John Daniel Woodman started a produce stand at the corner of Milton Ave. & Sherman Ave. in Janesville, Wisconsin. John and his family were farmers; they owned a farm between Clinton and Darien but sold it during World War I when land prices skyrocketed. They moved to Janesville and bought a house at 728 Milton Ave. John Woodman’s son, Willard John Woodman, was born in 1901 on the dining room table of his family’s farm. Growing up on the farm taught Willard from an early age that if he was going to be successful in life, he would have to work very hard and he did just that. Every morning and night Willard would milk the family’s 4 cows, then drive the milk down to Allen’s Grove Creamery with a team of horses before going to class in a one-room schoolhouse.