Western Bagel Baking Corporation Revenue and Competitors

Western Bagel®, founded in 1947 in Los Angeles, California by Dave Ustin, has national and international distribution, as well as company-owned retail stores and online Internet sales. Still managed by a third generation of the Ustin family today, Western Bagel continues to grow and prosper. Western's retail and grocery store products include bagels and bagelettes of all varieties, as well as English muffins, pita bread and other baked goods. Western Bagel's Alternative BagelÔ offers consumers reduced carbohydrates, increased fiber and reduced calories and is available for purchase online at www.westernbagel.com. Watch for an advertising campaign in January and February 2005, promoting the Alternative Bagel in Weight Watchers Magazine, Ladies Home Journal, Prevention Magazine and various radio stations.