Visit Victoria Revenue and Competitors

At Visit Victoria we are passionate about getting the best of Melbourne and regional Victoria into the limelight, boosting visitation from within the state, across Australia and around the world to experience Victoria’s nature-based, food and wine, major event and cultural experiences. Visit Victoria is changing the way we market our state, attracting and promoting local and global events with a focus on increasing the scale of attractions on offer throughout the year. Established mid-2016, Visit Victoria brings the best of Tourism Victoria, Victorian Major Events Company and Melbourne Convention Bureau under one brand. It’s a unique approach to growing the state’s tourism economy, estimated at $23.1 billion in 2014-15. There’s something for everyone to enjoy in Melbourne and regional Victoria. Tourism marketing, Events, Conferences