Rare Revenue and Competitors

Midlands-based developer Rare has been making golden memories and redefining gaming genres since 1985, and exclusively on Microsoft platforms since joining Microsoft Studios in 2002. In that time, the studio's pursuit of innovation and quality has led to the creation of Xbox Avatars, the double BAFTA-winning Kinect Sports titles and new IP including Kameo and Viva Piñata all added to a stable that already holds Battletoads, Banjo-Kazooie, Conker and Perfect Dark. 2015 saw Rare galvanised by the opportunity to celebrate this incredible heritage in Rare Replay, a collection of 30 games carefully curated for its 30th anniversary. At the same time, the studio embarked on a new form of development with the shared world pirate game Sea of Thieves. Crafted in lockstep with the game's community, Sea of Thieves launched for Xbox One and Windows 10 in March 2018, welcoming millions of budding buccaneers onto the waves. Countless adventures lie ahead in content updates designed to push back the boundaries of this seafaring world, and in ideas for future projects already taking shape behind the scenes at Rare. Rare's custom-built development studio is based in the Midlands, UK.