True Botanicals Revenue and Competitors

True Botanicals is a fast-growing, well-funded, direct-to-consumer beauty brand located in San Francisco, California. We are a mission-driven business and culture, transforming the beauty industry into a wellness industry by making nontoxic products that actually work. Our innovative formulas are raising the bar on ingredients (made with the highest-quality, sustainable materials), performance (backed by clinical trials), and safety (certified nontoxic by Made Safe). And word has gotten out: we've been featured in influential publications from Vogue to The Wall Street Journal, and we've won the support of influencers and celebrities, including Olivia Wilde, our Chief Brand Activist. Based in San Francisco, California, our small but big-hearted team is comprised of passionate individuals with diverse resumes, including former Levi's, Condé Nast, and Dropbox employees, who are motivated to transform the beauty industry. Together, we aim to inspire and empower women to take the best care of themselves, each other, and the planet—one step, one product at a time.