The Behavioural Insights Team Revenue and Competitors

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London, UK



Total Funding



Employee Data

  • The Behavioural Insights Team has 296 Employees.(i)
  • The Behavioural Insights Team grew their employee count by 10% last year.
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation

The Behavioural Insights Team is a unique company. We started life inside No 10 Downing Street as the world's first government institution dedicated to the application of behavioural sciences. We are now a world-leading consulting firm whose mission is to help organisations in the UK and overseas to apply behavioural insights in support of social purpose goals. The company itself has three owners: the employees, the UK government, and Nesta (the UK's leading innovation charity). Nesta were the winners of a highly competitive process to become the team's joint venture partners, and we're delighted to have them on board. We coined the term behavioural insights in 2010 to help bring together ideas from a range of inter-related academic disciplines (behavioural economics, psychology, and social anthropology). These fields seek to understand how individuals take decisions in practice and how they are likely to respond to options. Their insights enable us to design policies or interventions that can encourage, support and enable people to make better choices for themselves and society. Behavioural insights interventions are usually simple, highly cost-effective, and often yield surprising results.



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The Behavioural Insights Team News

2022-04-19 - Sustainability: TV's Green Shoots Grow Televisual

Sustainability: TV's Green Shoots Grow Televisual

2022-04-06 - The appliance of science The MJ

The appliance of science The MJ

2022-03-22 - The online laboratory – simulating the world on screen 2020 (FCA) GOV.UK

The online laboratory – simulating the world on screen 2020 (FCA) GOV.UK

2021-09-01 - LinkeDrive now available on the Geotab Marketplace

Geotab + LinkeDrive Partner “Fleet safety and vehicle optimization is of the utmost importance to Geotab. With access to LinkeDrive's solution through the Geotab Marketplace, our customers can benefit from personalized coaching, insights into operational performance and overall fleet improvement ...

2020-07-15 - Fundraising Now? Remember Morality Impacts Valuation

Startup founders are trying to figure out how to fundraise through a pandemic and economic crash. New talk of capital efficiency is gratifying, but there was another lesson from pre-COVID-19 valuation struggles. Morality matters. Venture capitalists and early-stage investors have told all of us, ...

Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding