The Atlanta Shakespeare Company Revenue and Competitors

The Atlanta Shakespeare Company is a quest for a living theater, a theater whose “raison d’être” is the communion of actor, audience, and playwright. To foster that communion, ASC has built the only Original Practice Playhouse®, The Shakespeare Tavern® Playhouse, at 499 Peachtree Street N.E. in Atlanta, GA. Using this space as a laboratory for the exploration of Elizabethan stagecraft and theatrical techniques, all of our work is guided by a single clarion principle that ASC reveres above all others: the voice of the playwright. This is true whether the company is presenting an original piece, an American classic, or a timeless masterpiece by William Shakespeare. In all cases, each production is a process that begins with the way each play was originally staged in its own time and ends with a modern audience experiencing the play in a manner consistent with its creator’s original intent. Thus, when presenting plays by Shakespeare, ASC productions feature hand-made period costumes, all live music and sound effects, thrilling sword fights, and abundant "direct address" to the audience, all of which is orchestrated to assure that the passion and poetry of Shakespeare's genius remains at the heart of the theatrical experience. This is unlike "modern" approaches that routinely update, alter, deconstruct, or otherwise adapt the plays in the supposed service of a 20th Century sensibility. This Core Aesthetic, known as Original Practice, informs and inspires all of our work.