Standardbred Canada Revenue and Competitors

Standardbred Canada is an incorporated non-profit organization whose mandate is to supervise, record, store and distribute information on all registered Standardbreds and to promote harness racing in Canada and beyond. Standardbred Canada was formed in 1998 as a result of the amalgamation of the breed's two national organizations, The Canadian Trotting Association and The Canadian Standardbred Horse Society. Each member racetrack across Canada has a Standardbred Canada field representative who inputs race data as it happens into a computer system linked to the main data banks at the SC main office in Mississauga. The computerized system has facilitated the production of race programs and provided the means for race secretaries and horse people to instantly establish a horse's eligibility to certain conditions in a race. Every qualified horse can be accessed and any pertinent information on that horse - colour, sex, date of foaling, current and past owners, breeders, money won, lifetime record, past racelines - can be obtained. Detailed information is also stored on stallions and broodmares and their progeny. Virtually every bit of pertinent information about every registered Standardbred horse is recorded and can be easily accessed. Standardbred Canada also offers a standardized insurance plan and all licensed trainers, drivers, grooms and officials. TROT Magazine is the official publication of Standardbred Canada and the monthly magazine is one of the best-read publications in the industry. Every member of Standardbred Canada receives TROT with his/her membership. Standardbred Canada's vast archives are located in the resource centre at the main office. Operated by an elected Board of Directors from across the country, Standardbred Canada is also responsible for managing and operating horse auctions. In October, Standardbred Canada and Forest City Sales Inc. annually present the London Selected Yearling Sale in London, Ontario.