Second Nature Revenue and Competitors

Location

$13.3M

Total Funding

Consumer

Industry

Estimated Revenue & Valuation

  • Second Nature's estimated annual revenue is currently $46.1M per year.(i)
  • Second Nature's estimated revenue per employee is $269,825
  • Second Nature's total funding is $13.3M.

Employee Data

  • Second Nature has 171 Employees.(i)
  • Second Nature grew their employee count by 25% last year.
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation
#1
$282.1M1409-22%$657.3M$3.7B
#2
$697.8M18460%N/AN/A
#3
$1260M0N/A$5.8M$985.2M
#4
$26.6M167-16%N/AN/A
Add Company

Second Nature began in 2012 as a company called FilterEasy. The mission was simple, to make replacing air filters as convenient as possible. In time, co-founders Thad Tarkington and Kevin Barry made it happen. The whole process of changing out air filters is, let?s face it, rather dull. Totally forgettable. That?s why most people don?t change their filters out when they?re supposed to. That?s no good because the air indoors can be up to 5x worse than the air outside. So, routine filter changes are incredibly important to our health and wellbeing. Kevin and Thad saw an opportunity to build a better system. FilterEasy started offering high-quality air filters with a hassle-free subscription. Customers and investors alike took to the service almost immediately. As of 2019, the company has raised $11.4 million in total funding. With such incredible growth comes the desire to expand, to reach untapped markets, and to offer something beyond air filters. That?s why, in the summer of 2019, FilterEasy became Second Nature. In this always ?on? world, it?s hard to keep up, especially if you aren?t taking care of yourself by exercising, eating right, and sleeping well. But, while you?re busy with all that, it?s easy to neglect your home. That?s where home wellness comes in. We see it as transforming your home into a sanctuary that promotes healthy living. There?s more to it than adding a little greenery here and there or a few throw pillows. It?s about making healthy choices with the design of your space, the materials you use, and staying on top of important chores. As Second Nature, we?re empowering our members to achieve long-lasting home wellness. We?re looking forward to the next phase of this company, offering exciting new products and bringing on more talented people. Second Nature began as an idea and now employees over 100 people. Today our mission is roughly the same. We're here to make home wellness, including air filters, simple and convenient for our customers.

keywords:E-Commerce, Consumer Goods, Home Owners, Subscription Businesses

$13.3M

Total Funding

171

Number of Employees

$46.1M

Revenue (est)

25%

Employee Growth %

N/A

Valuation

N/A

Accelerator

Second Nature News

2022-04-20 - UIC awarded continuation funding from Second Nature's ...

Second Nature's mission is to accelerate climate action in and through higher education. Third Round grants were announced during the 2022...

2022-04-20 - UIC awarded continuation funding from Second Nature's ...

Second Nature's mission is to accelerate climate action in and through higher education. Third Round grants were announced during the 2022...

2022-04-17 - Lucius on Bringing New Album Second Nature to Life on Upcoming Tour: “Who Doesn’t Want a Dance Party?”

Lucius on Bringing New Album Second Nature to Life on Upcoming Tour: “Who Doesn't Want a Dance Party?” Jess Wolfe and Holly Laessig discuss...

2022-04-17 - Lucius on Bringing New Album Second Nature to Life on Upcoming Tour: “Who Doesn’t Want a Dance Party?”

Lucius on Bringing New Album Second Nature to Life on Upcoming Tour: “Who Doesn't Want a Dance Party?” Jess Wolfe and Holly Laessig discuss...

Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding
#1
$27.3M171-3%N/A
#2
$28.4M17230%N/A
#3
$51.4M1735%N/A
#4
$39.9M177N/AN/A
#5
$48.7M177N/AN/A