Rockin' Baja Lobster Revenue and Competitors

About an hour south of San Diego, CA, along the Baja Coast, lies what was once a small fishing village called Puerto Nuevo. For many years, tourists flocked to the local fishermen’s houses to feast on local pacific lobsters. These lobsters, split open and flash-fried, were presented on big platters and served with piping hot flour tortillas, delicious ranchero beans and Mexican rice. Guests would pick the meat from the shells and wrap it in the tortillas along with the beans, rice and a dousing of hot sauce! And of course, icy cold Mexican beers and pitchers of margaritas would be the beverage of choice! In 1983, Rick DiRienzo, the founder of Rockin’ Baja Lobster created his now famous Baja Buckets®. Not satisfied with just lobster prepared Baja style, he experimented doing every type of shellfish the same way. Our buckets now come with choices ranging from slipper lobster tail, shrimp, and snow crab, all prepared Baja style. The Original Baja Bucket® comes overflowing to your table with Baja style slipper lobster tails and shrimp along with grilled carne asada and chicken. A house favorite! What truly adds to the sunny coastal paradise of our restaurants, besides our beach murals and funky artwork and signage, are some very important ingredients: our unlimited all-you-can-eat chip and salsa bar, warm flour tortillas, platters of Mexican rice and beans, and the endless smiles and hospitality of our staff. We pride ourselves on offering our guests a fun, rockin’ good time.