REI Co-op Revenue and Competitors

Seattle, WA USA



Total Funding



Estimated Revenue & Valuation

  • REI Co-op's estimated annual revenue is currently $4B per year.(i)
  • REI Co-op's estimated revenue per employee is $317,800

Employee Data

  • REI Co-op has 12458 Employees.(i)
  • REI Co-op grew their employee count by 2% last year.

REI Co-op's People

Broker Co-OwnerReveal Email/Phone
Divisional VP, Marketing ChannelsReveal Email/Phone
Division VPReveal Email/Phone
Divisional VP, Customer InnovationReveal Email/Phone
Divisional VP, Commercial Performance and StrategyReveal Email/Phone
CEOReveal Email/Phone
Divisional VP, Labor RelationsReveal Email/Phone
Divisional VP, Total Rewards & HR Shared ServicesReveal Email/Phone
CFOReveal Email/Phone
Chief Merchandising Officer / SVPReveal Email/Phone
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation
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What Is REI Co-op?

In 1938, mountain climbers Lloyd and Mary Anderson joined with 23 fellow Northwest climbers to found Recreational Equipment, Inc. (REI). The group structured REI as a consumer cooperative to purchase high-quality ice axes and climbing equipment from Europe because such gear could not be purchased locally. The word quickly spread, and soon many other outdoors people joined the co-op. As REI grew, so too did the range of outdoor gear available to the co-op members. During the past six decades, REI has grown into a renowned supplier of specialty outdoor gear and clothing. We serve the needs of outdoors people through 69 retail stores in the U.S. and by direct sales via the Internet ( and, telephone and mail. Today, REI is the nation’s largest consumer cooperative with more than 2 million members.



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REI Co-op News

2022-04-17 - Lace up: REI Co-op 5K at Cambridge Crossing bumps the ...

Lace up: REI Co-op 5K at Cambridge Crossing bumps the number of runs this year up to nine. By Marc Levy. Friday, April 15, 2022. A new June 5K...

2022-04-17 - REI to Bring Trade-Ins, Used Outdoor Gear Marketplace to All Stores by Midyear

REI Co-op announced during its 2021 earnings report Tuesday (April 12) that it is expanding its Re/Supply trade-in program and used outdoor...

2022-04-17 - REI making bigger play in running category with in-store ...

REI Co-op is investing in a multi-year strategy to capitalize on its growing running business. The nation's largest consumer co-op said...

2020-03-02 - A different kind of painted pottery and other Boulder-area events for March 3, 2020

TODAY A different kind of Painted Pottery — Instructor Julia Zuniga will guide through the process of honing style and learning about color schemes, pattern arrangement, decal transfers, and a variety of painting techniques. Skill level is accessible to novices yet can be further tailored to ch ...

2019-12-06 - Avalanche Awareness workshop and other Boulder-area events Dec. 7, 2019

TODAY Avalanche Awareness workshop— Whatever the snow sport, recognition of avalanche danger is an essential and potentially lifesaving skill. This class introduces and explains where and why avalanches occur and provide a basic approach to managing risk. Learn to access local avalanche bulleti ...