Pirelli Revenue and Competitors

For over a hundred years the story of Pirelli Tyres has been the story of the automobile itself, the core business of a brand that was born in 1872 and started producing Tires from the late nineteenth century. 1901 saw the introduction of the "Ercole" that equipped some of the earliest cars on the road while the "Milano" bicycle Tires were introduced even earlier in 1890. The company's first victory in a motor race came in the Peking-Paris event in 1907, heralding a tradition of sporting success on two and four wheels consolidated over the years by figures such as Nuvolari, Ascari and Fangio. Over a century of technological excellence and production innovation, from the pre-war Stella Bianca to the Cinturato radial, the wide series and the modern ultra-low profile Tires.