OnTheMarket Revenue and Competitors

OnTheMarket is the third biggest UK residential property portal provider in terms of traffic and has, with backing from thousands of estate and letting agents, developed unique sources of competitive advantage such as the 'New and exclusive' property listings. OnTheMarket.com features thousands of new properties each month, 24 hours or more before they are advertised on Rightmove or Zoopla*. Launched in January 2015, the OnTheMarket.com property portal was created by Agents' Mutual Limited, a company limited by guarantee and founded in January 2013 by a small group of agent firms, with the objective of creating a new portal to challenge the dominance of Rightmove and Zoopla. Both groups were felt to be using their strong positions relative to their agent customers to impose significant price increases for their portal services. The proposition of an agent-controlled portal offering a premier search service to consumers whilst charging fair prices to agents quickly found support among a very wide group of leading independent agents across the UK. On 9 February 2018, the new parent company OnTheMarket plc was admitted to trading on the AIM market of the London Stock Exchange. The key proposition of the business remains the creation of an agent-backed, full-scale property portal to disrupt what is otherwise a duopoly of Rightmove and Zoopla by offering a premier search experience to property-seekers whilst charging sustainably fair prices to agents. If you are an estate or letting agent interested in finding out more about listing your properties at OnTheMarket.com, please call 0203 714 4262. Or if you're looking to buy or to rent, make sure you don't miss out and set up an instant property alert at OnTheMarket.com. Download the free Android or Apple OnTheMarket.com apps at https://www.onthemarket.com/mobile/. *See www.onthemarket.com/newandexclusive. Agents specify exclusivity and are committed to accuracy under terms of use.