OnFocus Revenue and Competitors

Founded in 2016, Adagio is an attention-focused marketplace that empowers publishers to better engage the attention of their users by monetizing every second of viewability, while enabling advertisers to maximize the ROI of their campaigns by buying better qualitative impressions. Adagio offers publishers solutions for selling and optimizing ad attention. The Adagio SSP, integrated in header bidding, embeds a deep learning engine that can predict for each impression if its potential time in-view is greater than the average of its ad-slot, without using personal data to be 100% GDPR compliant. This data is used • In programmatic: to put on sale only the best impressions on the Adagio marketplace and better value qualitative impressions with an additional guaranteed value. • Direct sales: to help publishers better respond to advertisers' visibility demands by limiting impressions wastage and therefore increase the net CPM The Adagio SSP analytical module centralizes the data of bids and attention of all connected SSPs in prebid, to better pilot the value of each SSP and to understand the link between attention and income in programmatic. Adagio can support each publisher to improve the visibility of their inventory by implementing customized dynamic optimization solutions. Adagio solutions guarantee: • Publishers to better value the attention of their users in programmatic and direct sell • Advertisers to optimize the V-CPM, CPH (cost per hour of exposure) and CPA of their campaigns. The differentiating factor of our offer is based on our prediction of the visibility potential of an impression, before the call to the ad-server, in order to better value it if its duration is greater than the average of its ad slot.