National Western Stock Show Revenue and Competitors

The National Western Stock Show, established in 1906, is the premier livestock, rodeo, and horse show in the nation, serving agricultural producers and consumers throughout the world. We are a 501(c)(3) charitable organization that provides education in agriculture, including college and graduate level scholarships in agriculture and veterinary medicine for practice in rural areas. As one of Colorado’s preeminent tourist destinations, the NWSS takes place every January for 16 days. We are a nationally recognized western heritage and entertainment event, and we host one of the world’s richest regular season professional rodeos. We also boast one of the country’s largest horse shows and Colorado’s largest western trade show, attracting more than 650,000 visitors each year. Throughout this historic event, the NWSS strives to strengthen American agriculture through enrichment programs and youth education in livestock, equestrian, farming, ranching, animal awareness and appreciation. We celebrate western lifestyles, our communities, provide life-long memories and family traditions. For more information about our organization, visit https://nationalwestern.com/about/.