National Civil Rights Museum Revenue and Competitors

The NATIONAL CIVIL RIGHTS MUSEUM, located at the historic Lorraine Motel where civil rights leader Dr. Martin Luther King, Jr. was assassinated, gives a comprehensive overview of the American Civil Rights Movement from slavery to the present. Since the Museum opened in 1991, millions of visitors from around the world have come, including more than 90,000 student visits annually. The Museum is steadfast in its mission to chronicle the American civil rights movement and tell the story of the ongoing struggle for human rights. It educates and serves as a catalyst to inspire action to create positive social change. A Smithsonian Affiliate and an internationally acclaimed cultural institution, the Museum is recognized as a 2019 National Medal Award recipient by the Institute of Museums and Library Services (IMLS), the top national honor for museums and libraries. It is a TripAdvisor Travelers’ Choice Top 5% U.S. Museum, USA Today's Top 10 Best American Iconic Attractions; Top 10 Best Historical Spots in the U.S. by TLC's Family Travel; Must See by the Age of 15 by Budget Travel and Kids; Top 10, American Treasures by USA Today; and Best Memphis Attraction by The Commercial Appeal and the Memphis Business Journal.