Moss Greenhouses Revenue and Competitors

What started out as a hobby quickly grew into something unexpected for Ed & Ruth Adams. In 1952, a 100 square foot greenhouse was built to house orchids. Ed and Ruth’s passion for orchids turned into a business when they began to grow cut flowers, orchids, and flowering potted crops for grocery stores and floral shops. They continued to wholesale these products until the original facility had expanded to 5,600 square feet. In 1973, DeWitt and Carolyn Moss (Ed and Ruth’s daughter) returned to Jerome from Idaho Falls to lend their knowledge to the growing business. They began construction on another 10,000 square foot greenhouse for producing wholesale bedding plants to existing and new customers. The business’s customer base consistently grew with each year as the facility continued to provide great service and to sell consistent, quality products. Carolyn and DeWitt soon expanded their Jerome gardening efforts by specializing in new, extensive selections of annuals, perennials, containers and hanging baskets. DeWitt and Carolyn’s son, Kevin and his wife, Dana, returned in 1983 to assist with the spring season, and to help in the construction of yet another greenhouse expansion project. This is now our current retail greenhouse that local customers visit today for Jerome gardening. Kevin was instrumental in forming the seedling department and began selling seedlings to other growers through brokerage firms in the industry. These were the early years of the ‘plug’ seedling method. In 1996, Kevin and Dana purchased the greenhouses from DeWitt and Carolyn, and under their direction, the company has continued to expand. Kevin and Dana’s children, Jennifer and Dewey are now working their way into the business as the fourth generation.