Market Decisions Revenue and Competitors

Building a Reputation for Accurate & Reliable Information In 1977 the company began serving business and government in Maine and quickly developed a reputation for high-quality and action-oriented consumer, public opinion and business to business research. By the early 1990’s, the company was serving the survey research needs of larger organizations such as: L.L. Bean People’s Bank (Now TD Banknorth) Central Maine Power and Blue Cross Blue Shield To serve these clients, the company added more sophisticated researchers, added tools like CATI interviewing software and began employing advanced analytical techniques including multi-variate analysis, conjoint and cluster analysis. In 1993, due to the expansion of its survey research, Market Decisions spun out a portion of its business into a separate and independently owned company. Planning Decisions now conducts all site research and community planning assignments. Market Decisions still serves as the research partner for this work. By 1997, the company had grown from a small partnership to a full service research firm with a dozen researchers and a part-time interviewing and data entry staff of nearly 50.