MULTIPOWER (Genuport Trade GmbH) Revenue and Competitors

As a pioneer for sports nutrition and the inventor of the protein bar, MULTIPOWER looks back at a long tradition in the functional foods sector. The company was founded in 1977. Thanks to its extended experience, the quality of the raw materials and ingredients, and the variety of products, MULTIPOWER is one of the leading sport nutrition providers worldwide. The product range includes protein powder, ready-to-drink protein shakes, protein bars, sports drinks, and supplements in various flavors. MULTIPOWER products are characterized by 3 top qualities: high protein content, reduced sugar content and fewer calories. They also contain important vitamins, minerals and nutrients that are essential for a balanced diet. All products are made in Europe, many of them are suitable for a vegetarian/vegan diet. MULTIPOWER develops product recipes that combine an optimal nutritional value with excellent taste: for high performance, health, overall wellbeing, and enjoyment. The company has its headquarters in Northern Germany with own operations in Germany and Austria and a sales team of 120 FTE’s. 2020 marked a strategic step stone in the internationalization process of the Genuport Group with the acquisition of an own representative office in the UK, precisely, Oxford. As part of the Genuport Group, MULTIPOWER products are offered in various countries within and outside of Europe. Currently, MULTIPOWER cooperates with partner companies in Austria, Croatia, Italy, all Scandinavian countries, Spain and Portugal, Turkey, Eastern and Southeastern Europe, Kazakhstan, Cyprus, and Malta, where customers can purchase high-quality sports nutrition. MULTIPOWER continues to expand in the Middle East and is continuously looking for strategic partners to expand into the APAC region. The most popular MULTIPOWER products abroad include protein bars, whey protein powder (also as a vegan alternative), ready-to-drink protein shakes, and dietary supplements such as EAA powders.