Johnny Morris' Wonders of Wildlife National Museum and Aquarium Revenue and Competitors

Johnny Morris, founder of Bass Pro Shops and leading conservationist, in partnership with noted conservationists from around the country, is creating a world-class destination experience in Springfield, MO. Wonders of Wildlife is one of the largest, most immersive conservation attractions in the world. Unprecedented in scale and scope, Wonders of Wildlife is larger than the Smithsonian Museum of Natural History. Anchored by an all-new aquarium adventure and dynamic wildlife galleries, the 350,000 square foot experience recreates natural environments, with an incredible and artistic eye for detail, inviting visitors to become fully embraced in a diversity of textures, colors, lighting, sounds and smells of nature from swamps to rain-forests. Visitors of all ages will engage with nature like never before. Through thoroughly immersive environments and vibrant and exciting live animal habitats, Wonders of Wildlife showcases the beauty of wildlife and celebrates the critical role responsible hunting and fishing play in conserving the great outdoors, honoring past accomplishments and ongoing efforts.