InfoScout Revenue and Competitors

Competitrack is a full service competitive advertising tracking firm. We monitor 18 media: network, cable, spot, syndicated and local cable television; national, local, and trade magazines; newspaper distributed magazines; national and local newspapers; online; radio; outdoor; viral advertising; cinema advertising; alternative media; and inserts and retail circulars. We monitor advertising activity throughout the U.S. and in over 60 countries around the world. Our advertising archive contains over 4.5 million unique ads, with a new one being added just about every 60 seconds. For over 20 years many of the top agencies and advertisers in the world have used our custom ad monitoring services in several different categories: Creative Monitoring: Lets you see and hear individual creative and occurrences by media placement, company, division, brand, and more. Competitive Spending: Lets you customize your reports on ANY variables. See spending levels by company, division, brand-even individual ads. Co-Op Tracking: Get custom tracking and proof-of-performance audits in print, TV, and radio to simplify your co-op and trade promotion program management challenges. Track creative with digital tear sheets and get customized integrated spending reports that meet your precise sales force support, competitive analysis, and program compliance needs. Multicultural Advertising: Find thousands of ads featuring Hispanic, African-American and Asian target audiences. Track by brand, company, publication, language and more. Unmatched flexibility and customized monitoring solutions are our hallmark offerings, and our 200 employees proudly serve the changing demands of more than 1,600 clients 24 hours a day, 7 days a week. Thousands of our users receive daily ad alerts showing them competitor activity displayed with a level of detail that optimizes its relevance to each user. In addition to our all-digital archive and delivery services, we provide a full range of creative materials, including highest quality digital and hard copy photoboards, commercials on tape, digital video and hard copy/digital tearsheets. Digital services are delivered via Internet and CD ROM. Most creative materials are available with insertion or airing schedules showing detailed media usage by execution. Subscribers can also receive reports summarizing competitive advertising spending by advertiser, category, product or brand, creative execution and media type. Reports are available on a weekly, monthly or quarterly basis. Monthly reports are available within 4 weeks of the close of a month, although custom reports and creative materials may be requested at any time. Ad hoc requests are usually completed within 24 hours.