Guaranty RV Revenue and Competitors

"Eggs are Cheaper in the Country"\nThe Guaranty story began in 1966 when Herb Nill purchased a small-town Chevrolet-Oldsmobile dealership in Junction City, Oregon. In the early 1970s, the Pontiac franchise was added, bringing a third premium General Motors line to the business. Guaranty Chevrolet-Pontiac-Oldsmobile continued to grow at a moderate rate, with the help of the now-famous advertising message, "Eggs are cheaper in the country, and so are cars and trucks." The message reflected Junction City's past as an inexpensive source of fresh food in the pre-World War II era. \n\n\n\n\nEntering the RV Market\nWhile recreational vehicles had been around in one form or another for decades, local start-up manufacturers began producing high-quality RVs in the 1970s. One of those companies, Caribou Coach Corporation, helped Herb Nill get started with two vehicles. Things fell into place and by 1977-78, Guaranty was doing brisk business with its RV products. Caribou Coach Corporation was re-named Monaco Coach Corporation in 1977, meaning Guaranty was Monaco's first dealer partner, a relationship that still thrives today. Country Coach, another local manufacturer, unveiled its first "Class A" motorhome in 1979, helping to usher in an era of full-time living in full-size RVs for many enthusiasts. And Guaranty was right there for the coming boom.\n\n\n"We don't just sell fun, we Guaranty it!"