Grand Rapids Gold Revenue and Competitors

The Grand Rapids Gold, owned by SSJ Group, LLC, is the proud NBA G League Affiliate of the Denver Nuggets. The team's inaugural season of play was the NBA D-League's 2014-2015 season. The organization's mission is to provide affordable, family-friendly entertainment and an elite level of basketball to the West Michigan community. The team is committed to giving back to the community through various programs and fundraisers. For more information about the organization, go to www.NBAGrandRapids.com. The NBA’s official minor league, the NBA G League prepares players, coaches, officials, trainers and front-office staff for the NBA while acting as the league’s research and development laboratory. Featuring a total of 29 teams with 28 teams having direct affiliations with NBA franchises ahead of the 2020-21 season, the league offers elite professional basketball at an affordable price in a fun, family friendly atmosphere. A record 45% of all NBA players at the start of the 2020-21 season boasted NBA G League experience. In fostering the league’s connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA Cares programs.