FabAlley Revenue and Competitors

FabAlley is not just an online shop; it's a fashion destination, a space where fashionable girls all over the country get a substantive dose of the coolest new trends and the most stylish ways of wearing them at the most affordable prices. In 2012, Shivani Poddar and Tanvi Malik quit their high profile corporate jobs to start FabAlley, a highly curated accessories only store. In just a year and a half, the brand has grown to become a huge style source offering funky clothing, jewelry and accessories. The name FabAlley was inspired by all the fabulous, fashion-forward girls in India who shy away from the mainstream and shop at offbeat alleys, indie-chic nooks and quirky boutiques. FabAlley isn't for everyone. We are a brand for evolved girls who know their fashion and aren't afraid to experiment with it. The Alley Girl, a term we affectionately use for our customers, is a tad quirky, a little unconventional, always confident and totally cool. Possibly, the coolest girl in the room. When she's on the FabAlley website, she's keeping up with the trends through our trends section or reading about them on the Alley Cat blog, checking out how other Alley girls are wearing FabAlley or even just browsing through the 100+ new products that are launched every week. At FabAlley, the fashion is fast, intuitively a beat ahead of trends and always in tune with the unique needs of an Indian girl.