Eli and Edythe Broad Art Museum at Michigan State University Revenue and Competitors

The Eli and Edythe Broad Art Museum is an engaged public institution that reflects through art the longstanding global focus of Michigan State University. Expressly dedicated to exploring contemporary culture and ideas through the probing gaze of international artists, the MSU Broad is a place where artists’ ideas, words, and actions create a vibrant center for questioning and understanding the world. Committed to education, experimentation, and study, the MSU Broad is a laboratory for the new, grounded in a deep appreciation for the historical. The MSU Broad is committed to expanding, preserving, exhibiting, and interpreting its collection of artwork from ancient cultures to the present day. Designed by Pritzker Prize-winning architect Zaha Hadid, the museum features a striking facade of pleated stainless steel and glass, signaling the museum and the university’s dynamic vision. More than 70 percent of the 46,000-square-foot facility is dedicated to exhibition space. The museum is named for Eli and Edythe Broad, longtime supporters of Michigan State University, who provided the lead gift for the museum. Admission is always free.