Customer Direct Revenue and Competitors

Customer Direct provides customer care supporting a snack bar, which promotes stabilizing qualities to blood sugar levels. Marketing of the product is obviously targeted at diabetes patients. In order to support the interest in and sales of the snack bar, CSRs have become personal advocates for the product's taste and appetite suppression benefits. In addition to assisting consumers with order processing and sales support issues, Customer Direct CSRs can answer basic questions about types 1 and 2 diabetes, the effect of carbohydrates on blood sugar levels, and common causes for the daily fluctuations of blood sugar levels. It was only with the dedicated support of a trained inbound telephone staff that our client could manage the aggressive referral campaign within the medical community. The product proved so popular that the company expanded its service offerings in order to support the bulk of the inbound volume. Customer Direct continues to offer overflow and after hours call center support to the growing number of satisfied customers.